{"id":8065,"date":"2026-06-21T12:41:13","date_gmt":"2026-06-21T12:41:13","guid":{"rendered":"https:\/\/kenansubasi.com\/?post_type=portfolios&#038;p=8065"},"modified":"2026-07-20T10:17:08","modified_gmt":"2026-07-20T07:17:08","slug":"janssen-infographic","status":"publish","type":"portfolios","link":"https:\/\/kenansubasi.com\/en\/janssen-infographic\/","title":{"rendered":"Janssen Infographic"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8065\" class=\"elementor elementor-8065\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c58d81 e-flex e-con-boxed no no e-con e-parent\" data-id=\"8c58d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8d2d0 elementor-widget elementor-widget-custif_iframe_widget\" data-id=\"fe8d2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"custif_iframe_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"custif-iframe-wrapper\" id=\"custif-iframe-fe8d2d0\"><iframe style=\"width: 100%; display: block;\" scrolling=\"yes\" data-refresh-interval=\"0\" src=\"https:\/\/player.vimeo.com\/video\/290469541\"><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc92a03 elementor-widget elementor-widget-ms_gallery\" data-id=\"cc92a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n               <div id=\"cc92a03\">\r\n                    <div class=\"ms-masonry-gallery row grid blockgallery h_s1\" data-masonry='{ \"percentPosition\": true, \"gutter\": 5 }'>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi0bda9919780239.562e0234889fa.webp\" title=\"\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi0bda9919780239.562e0234889fa.webp\" alt=\"Kenan_Subasi0bda9919780239.562e0234889fa\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasib2609919780239.562e02348fba8.webp\" title=\"\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasib2609919780239.562e02348fba8.webp\" alt=\"Kenan_Subasib2609919780239.562e02348fba8\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi0dd5ce19780239.562e023497928.webp\" title=\"\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi0dd5ce19780239.562e023497928.webp\" alt=\"Kenan_Subasi0dd5ce19780239.562e023497928\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi798f9119780239.562e02349fe59.webp\" title=\"\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi798f9119780239.562e02349fe59.webp\" alt=\"Kenan_Subasi798f9119780239.562e02349fe59\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi3c7c0819780239.562e0234a9b16.webp\" title=\"\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi3c7c0819780239.562e0234a9b16.webp\" alt=\"Kenan_Subasi3c7c0819780239.562e0234a9b16\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi0c087a19780239.562e0234ae32a.webp\" title=\"\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi0c087a19780239.562e0234ae32a.webp\" alt=\"Kenan_Subasi0c087a19780239.562e0234ae32a\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-4 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi33606519780239.562e0234b2dc2.webp\" title=\"\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi33606519780239.562e0234b2dc2.webp\" alt=\"Kenan_Subasi33606519780239.562e0234b2dc2\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                            <\/div> \r\n                <\/div>\r\n\r\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-093bc44 e-flex e-con-boxed no no e-con e-parent\" data-id=\"093bc44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-655eabd e-con-full e-flex no no e-con e-child\" data-id=\"655eabd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b01cf elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"c2b01cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Janssen Infographic<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7921bf e-con-full e-flex no no e-con e-child\" data-id=\"f7921bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cba3e3 elementor-widget elementor-widget-text-editor\" data-id=\"3cba3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">Janssen Infographic<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4600b7 elementor-widget elementor-widget-text-editor\" data-id=\"c4600b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\">Johnson &amp; Johnson b\u00fcnyesindeki ila\u00e7 \u015firketi Janssen&#8217;in T\u00fcrkiye&#8217;de y\u00fcr\u00fctt\u00fc\u011f\u00fc &#8220;Sen Dokun&#8221; sa\u011fl\u0131k fark\u0131ndal\u0131\u011f\u0131 kampanyas\u0131 i\u00e7in \u00fcretti\u011fim bu infografik animasyon, iki farkl\u0131 i\u00e7erik katman\u0131n\u0131 tek bir anlat\u0131 i\u00e7inde birle\u015ftiriyor: kampanyan\u0131n sa\u011fl\u0131k mesajlar\u0131 ve kampanyan\u0131n kendi performans verileri.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal\">Anlat\u0131n\u0131n ilk b\u00f6l\u00fcm\u00fc fark\u0131ndal\u0131k mesajlar\u0131n\u0131 ta\u015f\u0131yor \u2014 mide rahats\u0131zl\u0131klar\u0131n\u0131n yayg\u0131nl\u0131\u011f\u0131, mikroplar\u0131n ula\u015f\u0131m a\u011flar\u0131 \u00fczerinden nas\u0131l dola\u015ft\u0131\u011f\u0131, bilin\u00e7li sa\u011fl\u0131k y\u00f6netiminin \u00f6nemi. Her mesaj kendi g\u00f6rsel \u00e7\u00f6z\u00fcm\u00fcn\u00fc buluyor: siluetlerin i\u00e7inde vurgulanan organlar, vagonlar\u0131 mikroplarla dolu bir tren, di\u015fli \u00e7arklarla \u00e7al\u0131\u015fan bir zihin. \u0130kinci b\u00f6l\u00fcm ise kampanyan\u0131n eri\u015fimini g\u00f6rselle\u015ftiriyor \u2014 T\u00fcrkiye haritas\u0131 \u00fczerine da\u011f\u0131lan kat\u0131l\u0131mc\u0131lar, sosyal a\u011flarda \u00fc\u00e7 ayl\u0131k etkile\u015fim rakamlar\u0131 ve oranlar\u0131, a\u011f ba\u011flant\u0131lar\u0131yla \u00e7evrelenmi\u015f bir d\u00fcnya k\u00fcresi.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal\">Tasar\u0131m dili, bu iki katman\u0131n gerektirdi\u011fi farkl\u0131 tonlar\u0131 ta\u015f\u0131yacak \u015fekilde kuruldu. D\u00fcz vekt\u00f6r ill\u00fcstrasyon ve kinetik tipografi ana ara\u00e7lar; renk, anlat\u0131n\u0131n duygusunu ta\u015f\u0131yan as\u0131l de\u011fi\u015fken. Fark\u0131ndal\u0131k b\u00f6l\u00fcmlerinde koyu zemin ve k\u0131rm\u0131z\u0131 vurgu bir uyar\u0131 tonu kurarken, kampanya b\u00f6l\u00fcmleri kurumun kendi paletiyle \u2014 mor, ye\u015fil, mavi \u2014 a\u00e7\u0131k zeminde ilerliyor.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal\">Bu t\u00fcr bir i\u015fin as\u0131l g\u00fc\u00e7l\u00fc\u011f\u00fc, yarat\u0131c\u0131 alan\u0131n dar olmas\u0131d\u0131r: ila\u00e7 sekt\u00f6r\u00fcnde kurumsal kimlik k\u0131lavuzlar\u0131 kat\u0131d\u0131r, mesajlar onayl\u0131d\u0131r ve tasar\u0131mc\u0131 bu \u00e7er\u00e7evenin d\u0131\u015f\u0131na \u00e7\u0131kamaz. Bilgi tasar\u0131m\u0131n\u0131n i\u015fi de zaten burada ba\u015flar \u2014 k\u0131s\u0131tl\u0131 bir g\u00f6rsel sistemle, yo\u011fun bilgiyi izlenebilir bir ritme d\u00f6n\u00fc\u015ft\u00fcrmek. Bu projede tipografi bir dekor \u00f6\u011fesi de\u011fil, animasyonun kendisiydi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":8075,"template":"","portfolios_categories":[46],"class_list":["post-8065","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-video"],"acf":{"featured_video":"","choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/portfolios\/8065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":16,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/portfolios\/8065\/revisions"}],"predecessor-version":[{"id":9273,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/portfolios\/8065\/revisions\/9273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/media\/8075"}],"wp:attachment":[{"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/media?parent=8065"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/portfolios_categories?post=8065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}