{"id":8340,"date":"2026-07-12T20:28:03","date_gmt":"2026-07-12T20:28:03","guid":{"rendered":"https:\/\/kenansubasi.com\/?p=8340"},"modified":"2026-07-31T12:07:47","modified_gmt":"2026-07-31T09:07:47","slug":"kurumsal-kimlik-tasariminda-renk-teorileri","status":"publish","type":"post","link":"https:\/\/kenansubasi.com\/en\/kurumsal-kimlik-tasariminda-renk-teorileri\/","title":{"rendered":"Color Theories in Corporate Identity Design"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8340\" class=\"elementor elementor-8340\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae9ede3 e-flex e-con-boxed no no e-con e-parent\" data-id=\"5ae9ede3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5dc729 elementor-widget elementor-widget-text-editor\" data-id=\"5e5dc729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Beykoz \u00dcniversitesi Sanat ve Tasar\u0131m Fak\u00fcltesi | \u0130stanbul | 4 Nisan 2022<\/p>\n<p>\u00a0<\/p>\n<p>Beykoz \u00dcniversitesi Sanat ve Tasar\u0131m Fak\u00fcltesi \u0130leti\u015fim ve Tasar\u0131m\u0131 Program\u0131&#8217;n\u0131n davetiyle, 4 Nisan 2022&#8217;de Lisans Yerle\u015fkesi Konferans Salonu&#8217;nda &#8220;Kurumsal Kimlik Tasar\u0131m\u0131nda Renk Teorileri&#8221; ba\u015fl\u0131kl\u0131 bir seminer verdim.<\/p>\n<p>\u00a0<\/p>\n<p>Seminerde, kurumsal kimli\u011fin belirleyici bile\u015fenlerinden biri olan rengi hem kuramsal hem de uygulama taraf\u0131ndan ele ald\u0131k: renklerin k\u00fclt\u00fcrel ve psikolojik \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131, bir markan\u0131n misyon ve vizyonunun ifadesinde rengin ta\u015f\u0131d\u0131\u011f\u0131 y\u00fck ve markalar\u0131n renk se\u00e7imlerinde dikkat etmesi gereken temel ilkeler oturumun ana hatt\u0131n\u0131 olu\u015fturdu. Kanal D b\u00fcnyesinde yakla\u015f\u0131k on y\u0131l boyunca hareketli grafik tasar\u0131mc\u0131s\u0131 olarak edindi\u011fim deneyimden \u00f6rneklerle, renk kararlar\u0131n\u0131n tasar\u0131m s\u00fcrecinde nas\u0131l al\u0131nd\u0131\u011f\u0131n\u0131 ve ekran \u00fczerinde nas\u0131l kar\u015f\u0131l\u0131k buldu\u011funu \u00f6\u011frencilerle payla\u015ft\u0131m.<\/p>\n<p>\u00a0<\/p>\n<p>Tasar\u0131m e\u011fitimi alan \u00f6\u011frencilerin renk \u00fczerine sorular\u0131yla oturum, tek y\u00f6nl\u00fc bir sunumdan \u00e7ok kar\u015f\u0131l\u0131kl\u0131 bir tart\u0131\u015fmaya d\u00f6n\u00fc\u015ft\u00fc; markalar\u0131n g\u00fcndelik hayatta hepimizin zihnine kaz\u0131d\u0131\u011f\u0131 renk kodlar\u0131n\u0131 birlikte \u00e7\u00f6z\u00fcmlemek seminerin en keyifli b\u00f6l\u00fcm\u00fcyd\u00fc.<\/p>\n<p>\u00a0<\/p>\n<p>Bu davet i\u00e7in ba\u015fta Prof. Dr. P\u0131nar Seden Meral olmak \u00fczere Beykoz \u00dcniversitesi Sanat ve Tasar\u0131m Fak\u00fcltesi&#8217;ne ve ilgileriyle semineri zenginle\u015ftiren t\u00fcm \u00f6\u011frencilere te\u015fekk\u00fcr ederim.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.beykoz.edu.tr\/etkinlik\/3922-kurumsal-kimlik-tasariminda-renk-teorileri\" target=\"_blank\" rel=\"noopener\">Detail<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1563c elementor-widget-mobile__width-initial elementor-widget elementor-widget-ms_gallery\" data-id=\"1f1563c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n               <div id=\"1f1563c\">\r\n                    <div class=\"ms-masonry-gallery row grid blockgallery h_s1\" data-masonry='{ \"percentPosition\": true, \"gutter\": 5 }'>\r\n                                                                                <div class=\"grid-item col-lg-6 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi_Etkinlik_5.jpg\" title=\"Screenshot\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi_Etkinlik_5.jpg\" alt=\"Screenshot\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-6 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi_Etkinlik_5_1.jpg\" title=\"\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi_Etkinlik_5_1.jpg\" alt=\"Kenan_Subasi_Etkinlik_5_1\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                                                                <div class=\"grid-item col-lg-6 col-md-4\">\r\n                                                                    <a class=\"mfp-img\" href=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi_Etkinlik_5_2.jpg\" title=\"\" data-elementor-open-lightbox=\"no\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/kenansubasi.com\/wp-content\/uploads\/2026\/07\/Kenan_Subasi_Etkinlik_5_2.jpg\" alt=\"Kenan_Subasi_Etkinlik_5_2\" loading=\"lazy\"\/>\r\n                                                                            <\/a>\r\n                                                            <\/div>\r\n                                            <\/div> \r\n                <\/div>\r\n\r\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Beykoz \u00dcniversitesi Sanat ve Tasar\u0131m Fak\u00fcltesi | \u0130stanbul | 4 Nisan 2022 \u00a0 Beykoz \u00dcniversitesi Sanat ve Tasar\u0131m Fak\u00fcltesi \u0130leti\u015fim ve Tasar\u0131m\u0131 Program\u0131&#8217;n\u0131n davetiyle, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[24],"tags":[71,72,73,74,75,76,78,54,77],"class_list":["post-8340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atolye","tag-dijital-medya","tag-dijital-sinema","tag-gorsel-imge","tag-gundem-belirleme","tag-gundem-belirleme-kurami","tag-sanal-gerceklik","tag-sinema","tag-vr-film","tag-vr-sinema"],"acf":{"choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/posts\/8340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/comments?post=8340"}],"version-history":[{"count":4,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/posts\/8340\/revisions"}],"predecessor-version":[{"id":8347,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/posts\/8340\/revisions\/8347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/media\/8349"}],"wp:attachment":[{"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/media?parent=8340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/categories?post=8340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kenansubasi.com\/en\/wp-json\/wp\/v2\/tags?post=8340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}