This graphic package I created for the music platform netd was conceived not as a single generic design, but as a modular design system adaptable to the brand's different content categories. The system's starting point is the logo itself: the play triangle in the "d" of netd was abstracted and transformed into hundreds of three-dimensional red triangles, and this cluster of triangles became a recurring common motif throughout the package.
The colorful cards that appear in front of the cluster carry playlist titles such as "Turkish Pop Music," "Latest Hit Songs," and "Most Beautiful Love Songs"; the background colors change in each category, giving the same structure different identities. Sections where music video clips are presented in diamond-shaped frames, and the scene that closes with a call to download the application, complete the system as a brand package.
Technically, the modeling of the triangle cluster, the relationship between the polished red surfaces and the light, and the placement that gives the cluster volume were conceived in Cinema 4D and processed with Octane Render. Card layers, integration of clip footage into frames, transitions, composites, and color grading were completed in After Effects.
Digital music platforms need to unify their constantly evolving content under a single brand identity. The goal of this package was to create a visual system derived from the logo that could be reused as the content changed, rather than generating a design from scratch for each new playlist.