Motion Graphic Design Training

  • Kenan_Subasi_makale_1
  • Kenan_Subasi_makale_1

Motion Graphic Design Training

This training is designed for those who want to start motion graphic design from scratch: you'll first learn to design for the screen with Photoshop and Illustrator, and then animate your designs with After Effects. The truth that most animation courses overlook is that good animation starts with good design. Therefore, the first part of the program establishes design fundamentals like composition, typography, and color through these two design software programs; the second part brings these designs to life using the 12 fundamental principles of animation.

The 12-week, 50-hour program is entirely online and hands-on: from logo animation and social media series to television tickers and title sequence design, you'll progress through a tangible project each week. Upon completion, you'll master the production lines of all three software programs and possess a strong initial portfolio to showcase to employers or clients. There are no prerequisites; all three programs are taught from scratch.

Course Information
Duration: 50 hours / 12 weeks (approximately 4 hours per week)
Format: (Online)
Level: Beginning
Software: Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Who should attend?
  • For anyone who wants to start motion graphic design from scratch.
  • Those aiming to work in television, advertising agencies, and digital agencies.
  • Social media experts, content creators, and those who want to create content for their own brand.
  • Students and graduates of Graphic Design, Film-TV, Advertising and Communication fields.
  • Designers who want to switch from static design to animation.
What will you gain by the end of the course?
  • Ability to create screen-oriented designs in Photoshop and Illustrator.
  • Keyframe animation, mask, track matte, and composition management in After Effects.
  • The habit of applying the 12 basic principles of animation.
  • Production experience in logo animation, lower third, social media series, title sequences, and promotional videos.
  • A starting portfolio culminating in a graduation project.
12-Week Program
Week 1 — Design Fundamentals and Introduction to Photoshop
  • Design for the screen: composition, hierarchy, balance.
  • Photoshop interface, layer logic and masks
  • Resolution, color modes, and screen formats.

Week 2 — Screen Design with Photoshop
  • Photo editing and collage techniques
  • Typography and visuals work together.

Week 3 — Introduction to Illustrator: The Vector World
  • Vector logic; pen tool and shape tools.
  • Logo and icon design techniques
  • Color palettes and global color management

Week 4 — Designing Styleframes with Illustrator
  • Typographic composition and layout
  • Styleframe concept: the animation design phase
  • File structure for importing into After Effects.

Week 5 — Introduction to After Effects
  • Interface, workspace, and project organization.
  • Composition, timeline, and layer logic.
  • Transform properties and the first keyframes

Week 6 — The Language of Animation
  • 12 Fundamental Principles of Animation
  • Characterization of motion with graph editor and easing.
  • Application: Study of the law of motion

Week 7 — Mask, Matte, and Integration
  • Masking, alpha channel, and track matte.
  • Stage management with precomposition
  • Animation of Photoshop and Illustrator files

Week 8 — Application: Logo Animation and Lower Third
  • Logo animation: bringing brand identity to life.
  • Television lower third design and animation.
  • Export in broadcast formats

Week 9 — Application: Social Media Series
  • Post, story, and reels formats; platform requirements.
  • Loop animation design
  • Design and animation of the three-part series.

Week 10 — Application: Generic Design
  • Generic analysis: what do good examples do?
  • Sound-visual synchronization; animation based on rhythm.
  • The relationship between typography and movement.

Week 11 — Application: Introduction/Infographic Video
  • Information hierarchy and data visualization
  • Shape layer techniques
  • Introduction to Expressions: Automating Repetitions

Week 12 — Final Project and Portfolio
  • Final project production and one-on-one feedback.
  • Portfolio and video resume editing
  • Presentation, evaluation, and closing remarks on the sector.

About the Instructor

Lecturer Dr. Kenan Subaşı is a faculty member at Istanbul University-Cerrahpaşa. For approximately ten years, he worked as a motion graphic designer at Kanal D, creating channel graphics and animations for television programs, series, films, and news. His short film "14.15" was screened at over 50 festivals in more than 20 countries; he holds a doctorate degree in virtual reality cinema and has a published book. He won first and second place awards in the visual category at the Aydın Doğan Foundation Young Communicators Competition. In his lectures, he combines software knowledge with real-world production practices in the television and advertising industries.

Frequently Asked Questions

I know nothing about design, can I participate?
Yes. The program is designed for beginners; Photoshop, Illustrator, and After Effects are explained from the basics, with no prerequisites.

What equipment do I need?
A computer capable of running Adobe Creative Cloud (Photoshop, Illustrator, After Effects) is sufficient; 16 GB of RAM is recommended.

What happens if I miss classes?
Sessions are processed live; make-up and retake options will be shared during registration.

What will I gain at the end of the course?
A shareable starter portfolio consisting of production skills and course projects covering three software programs.

Portfolio

Dr. Kenan Subaşı

Academician | Motion Graphic Artist

Resume
Communication