This short promotional film, which we designed and animated together with Mustafa Berk Geçkalan for the shopping app iburda, establishes the brand's digital universe with a three-dimensional visual language. At the center of the film is the app's smiling shopping bag logo: stylized 3D products such as hats, bags, dresses, and sunglasses emerge from the phone screen, while the brand's reward system, "burda money," is visualized as gold coins floating in the air. Scenes such as a stylized globe covered in products and a car appearing between golden columns embody the app's promise of "a world full of opportunities and advantages.".
In the film's production, 3D scenes, product models, and logo animations were created as render layers; composite, transition animations, particle effects, and typographic layers were built in After Effects. Two main color palettes, pink-purple and red-gold, separate the product-focused scenes from the sections dedicated to the awards system; the soft, plastic-textured, playful 3D style reflects the brand's youthful and accessible tone.
App promotional videos must translate a brand's abstract promise (reward, convenience, variety) into a tangible visual world in seconds; in this project, we aimed to unify the logo, product, and reward system within a single coherent brand universe.
Design and Animation: Kenan Subaşı, Mustafa Berk Geçkalan