Ana Haber Bülten Jenerikleri Özelinde İzleyici Algısı Oluşumunda Görsel İmgelerin Kullanımı

The Use of Visual Imagery in Shaping Audience Perception, Specifically in News Bulletin Opening Credits

SUMMARY

Short, animated graphics that are broadcast before television programs begin and serve to promote the program are called "opening credits." The basic elements of opening credits (title sequence, into, opener, or bumper) designed for television programs are color design, motion design, typography, video usage, photographic usage (maps, digital clock visuals, lines, shapes, etc.), and sound usage. In this article, the opening credits of the main news bulletins of Kanal D, Star TV, Show TV, Fox TV, and TRT 1 channels will be analyzed in light of the elements listed above. The aim of this study is to reveal which visual and auditory elements and images are used during the production and distribution process of the analyzed main news bulletin opening credits. The importance of this study lies in demonstrating how the perception of the target audience, television viewers, is formed and guided by the instruments used.

 

Keywords: Television Opening Credits, News, Motion Graphics, Color.

 

ABSTRACT

Short motion graphics that serve as an introductory role before programming television programs are called “opener”. Basic information of openers (title sequence, intro, or bumper) for television programs; color design, motion design, typography, the use of video, the use of photography (maps, digital clock, rectangle, etc.), and the use of sound. Within the scope of our article, the generics of the Main News bulletins of Kanal D, Star Tv, Show Tv, Fox Tv, and Trt 1 channels will be analyzed in the light of the above-mentioned items. The purpose of the study is to reveal which visual and audio elements and images are used during the production process and sharing of the analyzed Main News bulletin generics. The importance of this study is to reveal how the perception of the television audience, which is the target audience, is formed and guided by the instruments used.

 

Keywords: Television Opener, News, Motion Graphics, Color.

 

Assoc. Prof. Dr. Hakan ALP
https://orcid.org/0000-0001-9696-8902
Istanbul University-Cerrahpaşa, Technical Sciences Vocational School, Radio and Television Technology Program, Istanbul /
Türkiye

 

Dr. Hasan Yaman, Assistant Professor
https://orcid.org/0000-0003-4193-8022
Istanbul University-Cerrahpaşa, Technical Sciences Vocational School, Radio and Television Technology Program, Istanbul /
Türkiye

 

Lecturer Kenan SUBAŞI
https://orcid.org/0000-0002-7416-3617
Istanbul University-Cerrahpaşa, Rectorate, Istanbul/Türkiye

 

DOI Number: 10.26450/jshsr.2496

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