This promotional video I created for İlker Ayrık'la Bir Sıfır, airing on Kanal D, announces a change in the program's broadcast day: from Saturday to Tuesday. Since the promotional video's sole purpose is to convey this information, the design is directly based on that – the days of the week have been transformed from background text into visual material for the promo.
Sunday, Monday, Tuesday, Saturday: each day's name was modeled as three-dimensional typography with a white surface and orange profile, and reflective ground on It was staged. Letters behind extending curved profiles, even while looking at the writings a slip It gives the feeling that; camera days while passing between This form, as the calendar progresses It creates a feeling. Yellow-orange monochrome palette, the scene single color by keeping it in the world white typography highest readability It protects at the level of protection — publication information carrying in the promotion reading typography, before the atmosphere income. The server's The image, shot in the studio, is integrated into this typographic universe in the closing composition.
Announcements of broadcast day changes are one of the least ambitious but riskiest ventures in television graphics: information that disrupts viewer habits must be conveyed quickly and without hesitation. The aim of this announcement was to deliver the message itself, rather than embellish it.